Venture Strategy: HealthTeacher mobilizing community allies to advance contract sales
By Milt Capps Last Updated 9:38 a.m.
HealthTeacher, which supports K-12 health teachers, aims to attract community funding for its customers' purchases, nationwide.With U.S. schools' budgets drained and health problems rampant among students, HealthTeacher CEO Scott McQuigg told VNC during an interview Saturday that he is now spending most of his personal time working on market-by-market alliances to ensure schools can obtain HealthTeacher instructional materials. McQuigg explained his company must shift its focus to community funding partners, largely because Federal "No Child Left Behind" mandates have resulted in shifting school funding toward math, science and reading materials, often leaving little or no funding for health education, physical education and similar pursuits. McQuigg declined to provide financial data on his company, but said there are currently 15 HealthTeacher employees, with McQuigg said that thus far under HealthTeacher's new strategy the company has executed a dozen "community health education collaborative agreements," including several that have not yet been formally announced. "We're not alone in this space, that's for sure," McQuigg continued, but he said major publishers of health textbooks have such broad interests that it creates a competitive advantage for niche-focused HealthTeacher, at least for now. "Our unique value proposition for teachers, and for schools and to our community partners is that 'this is all we do'," McQuigg said. McQuigg told VNC his company's Sept. 7 announcement of two new board members with credentials in children's health, healthcare delivery and publishing is a direct result of the company's intense new focus on these alliances with hospitals, health systems, businesses and schools. To accelerate its efforts, six months ago HealthTeacher appointed Jon Vice (at right) a special advisor to management on McQuigg told VNC that Facente's appointment is an individual one, rather than being tied to Facente's long-standing involvement in several publishing ventures. McQuigg indicated Facente's entry does not, for example, foreshadow a strategic investment by EMC Publishing Co., in St. Paul, Minn. McQuigg said HealthTeacher will maintain its current focus for the forseeable future, but may eventually diversify into more "student- or parent-facing" offerings, to augment teachers' efforts. Last week, the McQuigg-led parent company, previously known as ConnectivHealth, changed its name to HealthTeacher Inc., and remains registered in Delaware.
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